I am a storyteller, content creator and strategic creative director. For the past 15 years I have worked with brands in the spa, floral, home decor and beauty industries. With a background in design and art direction, I not only craft brand stories, but I also lead teams of designers, art directors, developers and photographers to create work that inspires people at every touch point.

Below are just some things I do.

Big Ideas
The bigger, the better.

Identity Development
The genesis of it all.

Advertising Campaigns
Cohesive, everywhere.

Original Content Creation
Words and custom imagery.

Brand Positioning
Finding the white space.

Creative Strategy
What, where and why.

By using a process of research, observation and discovery,
I bring ideas to life through design and make better brands.

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©2017 Cali Zumdahl