Home

Claire's Christmas

Devine Color
Valspar Ace Hardware
Valspar Pantone
Valspar Championship
ULTA Beauty
ClarityMD
Wilton for Walmart
Viviscal
New Life Systems
Kür Spa
Simon/Myers
Miss Claire by Claire's
Claire's Christmas
Icing Christmas
Want More?

Contact

©2017 Cali Zumdahl

Challenge
Create an integrated Christmas campaign for Claire's Stores that will help the struggling mall retail brand become "cool" again. Gain the attention of the most distracted generation—tweens.

Strategy
Dive into forward thinking winter fashion and color trends and develop a purposeful cross-channel campaign with an unexpected Christmas color palette. Make Claire's a holiday "destination" for all things bling.

Execution
Integrate this campaign concept into all consumer touch points, maintaining consistency from channel to channel. Incorporate photography that emulates a modern twist on a traditional Christmas look and feel.

Mood Board

Claire's Destination Dazzle Christmas Campaign

Desktop & Social #DestinationDazzle

Direct Response Postcard & Email

In-store

Packaging

Gift Cards

Toys"R"Us Partnership

Back to Top