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ClarityMD

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©2017 Cali Zumdahl

Challenge
Launch a product that was previously only offered in doctor's offices into a cluttered and over-saturated acne market place where everyone is saying the same thing.

Strategy
Perform an audit of competitors and like-minded brands. Find the white space and position ClarityMD to stand out. Highlight the products proprietary attributes and position it positively as a skin care regimen, rather than an acne product with negative connotations.

Execution
Worked with a copywriter to craft next-gen, empowering messaging including an industry-disruptive tagline. Cleaned up the logo and created a brand guide for execution across all tactics.

Agency: Simon/Myers

Logo

Logo

Color Palette

Branded Pattern

Retail Packaging

Retail Packaging

Plan-O-Gram

Brand Imagery Go-Bys

Brand Imagery Go-Bys

Digital Ad

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