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Devine Color

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©2017 Cali Zumdahl

Challenge
Devine Color was a little-known paint brand in Portland, Oregon with no national retailer partnership, inconsistent brand collateral and no clear story to tell.

Strategy
Freshen up the branding, tell a simplified, authentic story. Exhibit at high-end interior design trade shows and team up with Target to gain national exposure and leverage their digital and traditional advertising tactics.

Execution
With a redesign of the container, label, in-store signage, trade show booth and website, Target bought into Devine Color, turning it into a national brand.

Agency: Valspar In-House

Packaging Design

Packaging Design

Packaging Design

Paint Swatch Card

Hand Painted Vases

NeoCon Exhibit Booth

Dwell on Design Exhibit Booth

End Cap

Print Ad

Custom Photography

Social Media Photography (photographed)

Custom Photography Sketches

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