Home

Icing Christmas

Devine Color
Valspar Ace Hardware
Valspar Pantone
Valspar Championship
ULTA Beauty
ClarityMD
Wilton for Walmart
Viviscal
New Life Systems
Kür Spa
Simon/Myers
Miss Claire by Claire's
Claire's Christmas
Icing Christmas
Want More?

Contact

©2017 Cali Zumdahl

Challenge
Create an integrated Christmas campaign for Icing Stores that will gain exposure to Claire's big sister brand, Icing. Appeal to a slightly older audience and attract 18-25 year old women to shop in store and online.

Strategy
Explore fashion and beauty trends for the upcoming winter season. Pull unexpected colors and textures into the campaign look and feel. Develop a meaningful cross-channel campaign that embodies a sophisticated up-scale essence.

Execution
Just like with Claire's Christmas campaign, integrate this concept into all consumer touch points, maintaining consistency from channel to channel. Incorporate photography that emulates a modern twist on a traditional holiday look and feel.

Mood Board

Claire's Destination Dazzle Christmas Campaign

Desktop & Social #GiveALittleGorg

Direct Response Postcard & Email

In-store

Packaging

Gift Cards

Back to Top