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©2017 Cali Zumdahl

Challenge
Create a packaging system for a new open-price-point line of jewelry, makeup and accessories that is cohesive, yet distinctive from the existing Claire's brand of products.

Strategy
Develop a fun, playful name for this product line and give the packaging system a clean look and feel that denotes it's open-price-point nature.

Execution
Used a one-color design for cost effectiveness and maintained a similar format as the existing Claire's brand of products to assure they complimented each other side-by-side in the store displays and online.

Naming and Logo Options

Packaging Design

Packaging Design

Makeup Packaging Design

Earring Packaging Design

Hair Accessory Packaging Design

Necklace Packaging Design

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