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©2017 Cali Zumdahl

Challenge
ULTA's digital presence was often an afterthought in the shadows of in-store experiences and traditional print advertising efforts.

Strategy
Build excitement in the digital space and align brand standards and campaign assets across all channels. Create a seamless, omnichannel guest experience that is easy to digest in a heavily-saturated category.

Execution
Created fun, custom typographic messaging, designed socially-relevant content for emails and merchandised digital communications the same way you would in-store.

Agency: ULTA Digital

Hand Made Typography

Making of the Hand Made Typography

Welcome Email

Trend Email

Trend Email

Trend Microsite & Email

Trend Microsite & Email

Social Photography (photographed)

Social Photography (photographed)

Social Photography (photographed)

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