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©2017 Cali Zumdahl

Challenge
Innisbrook Golf Course lacked a consistent title sponsor for it's stop on the PGA tournament for sevaral years. In 2014, Valspar stepped in to bring a new vibe and new, colorful branding to this stop on the tour.

Strategy
Research previous sponsors of this event and other PGA tournaments to see what branding tactics work best. Create and identity system that embodies, color, paint and of course, golf. Rejuvenate the spirit of Innisbrook Golf Course, one of the toughest on the tour.

Execution
Lead a team of designers and created this logo and a style guide for use in all aspects of the Valspar Championship.

Agency: Valspar In-House

Logo

Color Palette

Logo Applied

Logo Applied

Logo Applied

Logo Applied

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