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©2017 Cali Zumdahl

Challenge
Colorfully introduce a partnership between Valspar paint and the world's leading color authority, Pantone, while adhering to Lowe's in-store brand parameters.

Strategy
Research Pantone's ongoing partnership with Sephora. Leverage Pantone's unmistakable brand credentials and tie this in with Valspar's marketing initiatives.

Execution
Developed the Pantone Paint Brush as a common visual that tied together all campaign elements. This theme was applied to in-store collateral, signage and social media.

Agency: Valspar In-House

Logo Lockup

Pantone Paint Brush

Fan Deck

Outdoor Advertising

Window Display

End Cap

Social Media

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