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©2017 Cali Zumdahl

Challenge
Build continuity across multiple consumer touch points and maintain user engagement with a product that takes several months to show results.

Strategy
Streamline branding assets and craft a series of communications to keep users educated and interested at all points along their journey to thicker, fuller hair.

Execution
Created an email campaign, national print ad and continuity shipper box that tightened up the brand credentials and keeps the users engaged.

Agency: Simon/Myers

Life&Style Magazine Print Ad

Customer Journey Welcome Email (8 emails created)

Customer Journey Email (8 emails created)

Continuity Shipper Box

Custom Photography Sketches

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