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©2017 Cali Zumdahl

Challenge
Walmart came to Wilton asking for a package redesign system for their entire bake ware plan-o-gram. Wilton came to us for asking for our shopper retail and refreshing design expertise.

Strategy
Develop a fresh, clean and inspiring packaging system that brought consumers in with the use of stunning photography and interesting graphical and type treatments. Inspire consumers to believe that "anything is possible" in your kitchen and with these products you can bake like a pro.

Execution
Along with a team of writers and designers, we created an array of fresh, modern designs to help Wilton up-their-game on the Walmart shelves. We considered every aspect of shoppability and how the system would work together across hundreds of skus.

Agency: Simon/Myers

Packaging Photography Go-By

Packaging Photography Go-By

Packaging Design

Packaging Design

Packaging Design

Packaging Design

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